3X3 Unites Proudly Announces a Special Partnership: VriendenLoterij Becomes Official Partner of the FIBA 3x3 World Tour Amsterdam Masters and the FIBA 3x3 Women’s Series

Welcome VriendenLoterij!
3X3 Unites is proud to announce an exciting new partnership: the VriendenLoterij is now the official partner of the FIBA 3x3 World Tour Amsterdam Masters and the FIBA 3x3 Women’s Series.
The VriendenLoterij has been an active supporter of sports in the Netherlands for many years and is now also championing the development of 3x3 basketball. Thanks to this partnership, thousands of VriendenLoterij members will get the opportunity to experience the thrilling games up close as true VIPs. In doing so, the lottery is helping enhance the experience and growth of this dynamic sport. 3X3 Unites is the organizer of both the World Tour Amsterdam Masters and the Women’s Series.
Jesper Jobse, Co-Founder of 3X3 Unites: “We’re very excited that the VriendenLoterij, with its amazing community, is making it possible for even more people to experience 3x3 basketball. It’s fantastic that we can introduce so many new fans to 3x3 in this way. We're proud to have such a prominent brand in Dutch sports as part of our events.”
Geert Friebel, Head of Marketing and Partnerships: “At the VriendenLoterij, we believe in the power of sports to bring people together and strengthen communities. As a proud partner of both the FIBA 3x3 World Tour and the FIBA 3x3 Women’s Series in Amsterdam, we are excited to contribute to this vibrant event. Together, we’re creating unforgettable experiences and celebrating the joy of sports, culture, and well-being in the Netherlands. We look forward to welcoming our participants to this unique basketball experience.”
With this partnership, 3X3 Unites is quite literally opening the doors to a broader audience, as we continue building the future of 3x3 basketball in the Netherlands.

