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3x3 Basketball is a very fast growing global sport, in which the Netherlands takes a leading position. Co-founders Mark Schuurman and Jesper Jobse and coordinators Bas Rozendaal and Brian ten Bosch envision 3X3 UNITES as a foundation that combines hard work and efforts to bring this popular urban sport to the next level, in the Netherlands as well as on a global level. “From the streets to the Olympics!”.   Within 3x3 basketball, players have ownership over the process and thus the sport, which means; taking responsibility, being adaptable and making decisions. Skills which are applicable on the court, but also apply to day to day life off the court. These diverse life skills are what 3X3 UNITES instils in its participants. We extend this message to everyone: Take ownership in your game! Let’s Play!

By developing talent, educating youth, organising next level events and contributing to developmental cooperation projects worldwide, 3X3 UNITES lifts the sport in all its forms to a higher level. Assisting where it’s needed and taking responsibility where it’s possible, all to provide 3x3 basketball with the sustainable platform it deserves. 

3X3 UNITES achieves this through strong partnerships and a tight 3X3-community. Our partners are widely represented by cooperating organizations from the business side (i.a. T-mobile, Sony, Nijha, Wilson), government (i.a. municipalities and provinces), international partners (i.a. FIBA, International Sport Alliance, University of Cologne) and of course basketball organizations (i.a. NBB, clubs and foundations). Connecting is what makes 3X3 UNITES so powerfull!