The Urban Sportsweek Amsterdam 2016 was the start of the 3X3 Unites foundation. The basketball association asked us to provide a 4 day program to put 3X3 basketball on the map at several locations in Amsterdam. We decided that shouldn't be the end and seized this opportunity to use those same spots for a bunch of new projects.

One of our goals is to present 3X3 spectacularly with distinctive events, and really make a difference. During the Urban Sportsweek Amsterdam, as well as the 3x3 Europer Cup we were responsible for the side events. Everything with the goal to leave behind a legacy. Together with our partners we always try to make an event the start of something new.