FIBA 3x3 World Tour Amsterdam Masters extends partnership with Odido

FIBA 3x3 World Tour Amsterdam Masters extends partnership with Odido

A Key Partner Bringing Excitement to Our Visitors

We zijn trots om aan te kondigen dat Odido opnieuw een van de hoofdsponsors is van de FIBA 3x3 World Tour Amsterdam Masters én nu ook van de FIBA 3x3 Women’s Series.

We are proud to announce that Odido is once again one of the main sponsors of the FIBA 3x3 World Tour Amsterdam Masters and now also of the FIBA 3x3 Women’s Series.

Following previous successful collaborations, we are enthusiastically extending our partnership with Odido, which is once again committing as one of the main sponsors of our event. Odido embraces the energy, creativity, and inclusivity of 3x3 basketball; values that align perfectly with the brand.

One of the visible highlights of this partnership is the special collaboration on our crew apparel. Thanks to Odido, the crew will sport a fresh, eye-catching look, ensuring we not only take good care of our team but also contribute to the visual impact of the event.

And that's not all. Behind the scenes, we're working together on a unique audience activation during the event—the details remain a surprise for now. But trust us: you won't want to miss this!

Jesper Jobse, co-founder of 3X3 Unites: “I'm very pleased that a strong brand like Odido has once again become a partner of the World Tour and now also the Women’s Series. Odido's brand image fits perfectly with the character of 3x3 as a sport.”

Leo Hensen, Director of Marketing & Communications at Odido: “At Odido, we believe that everyone should be able to participate. A sport like 3x3 basketball, which is fast and dynamic and has its roots in neighborhood courts, fits perfectly with our mission. We're proud to not only extend this collaboration but also expand it to include the 3x3 Women’s Series.”

Together with Odido, we're once again delivering an inspiring, energetic, and unforgettable 3x3 basketball event for the fans, the players, and the city.